Video Coding Standards

Borko Furht

Professor and Director of NSF Industry/University Cooperative Research

Center For Advanced Knowledge Enablement

Florida Atlantic University

Boca Raton, Florida 33434

 

Video Coding Standards

Patent war, Politics, Financial battle

Google, Samsung, Netflix, Apple

 

Abstract

Academicians, scientists, and researchers are involved in creating patents, however they are usually not familiar with politics and financial battle that is part of it.

 

In the last ten years the speaker has been an expert witness in several patent infringement cases including high-tech companies such as Qualcomm, Cisco, Adobe, and Samsung. Last year he and his team signed an agreement with a company in Boston to develop a portfolio of video coding patents for the new generation of video coding standard called Versatile Video Coding (VVC), which is expected to be released in 2020. The objective of this project is to develop about 100 patents, which will eventually generate revenues of $400 million. His team has already developed and submitted 30 provisional patents.

 

His presentation will open a new theater of “patent war”, politics, and financial battle related to video coding, compression, and transmission. He will also introduce specific techniques and technologies in producing patents for the new generation of video coding standards and show technical challenges and solutions.

 

 

Borko Furht is a professor in the Department of Electrical & Computer Engineering and Computer Science at Florida Atlantic University (FAU) in Boca Raton, Florida. He is also Director of the NSF-sponsored Industry/University Cooperative Research Center on Advanced Knowledge Enablement at FAU. Before joining FAU, he was a vice president of research and a senior director of development at Modcomp (Ft. Lauderdale), a computer company of Daimler Benz, Germany, a professor at University of Miami in Coral Gables, Florida, and a senior researcher in the Institute Boris Kidric-Vinca, Yugoslavia. Professor Furht received Ph.D. degree in electrical from the University of Belgrade. His current research is in multimedia systems, video coding and compression, 3D video and image systems, wireless multimedia, cloud computing, and social networks. He is presently Principal Investigator of several multiyear, multimillion dollar projects. He is the author of numerous books and articles in the areas of multimedia, big data and data analytics, computer architecture, real-time computing, and operating systems. He is a founder and editor-in-chief of the Journal of Multimedia Tools and Applications (Springer) and he recently co-founded Journal of Big Data (Springer). He has received several technical and publishing awards, and has consulted for many high-tech companies including IBM, Hewlett-Packard, Xerox, General Electric, JPL, NASA, Honeywell, and RCA. He has also served as a consultant to various colleges and universities. He has given many invited talks, keynote lectures, seminars, and tutorials. He served as Chairman and Director on the Board of Directors of several high-tech companies and as an expert witness for Cisco, Qualcomm, Adobe, and Bell Canada.